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Thursday, September 10, 2009

Cleaning tools/mops/brooms.(MMR/IRI GM Report)(Statistical table)(Brief article).

Wal-Mart.com USA, LLC




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CLEANING TOOLS/MOPS/BROOMS


DOLLAR SALES UNIT VOLUME
$887.4 mil. * 167.1 mil. *

% Change vs. % Change vs.
Prior 12 Months Prior 12 Months

Total -2.6% -2.7%
Supermarkets -2.8% -5.5%
Drug Stores -1.5% +2.9%

Dollar % Unit %
TOP BRANDS Sales Change Volume Change

1. Swiffer $151.6 mil. +1.0 22.7 mil. -5.6
2. Swiffer Wet Jet 71.0 mil. -0.8 7.5 mil. -4.8
3. Swiffer Wet 40.7 mil. -8.3 6.2 mil. -19.1
4. Libman 37.1 mil. +5.7 5.8 mil. +2.4
5. Quickie Home Pro 24.5 mil. -5.3 3.4 mil. -13.5
6. Scotch Brite 23.2 mil. +9.1 5.5 mil. +24.4
7. Evercare 21.7 mil. +10.6 4.5 mil. +10.1
8. Clorox Toilet Wand 21.2 mil. +32.8 3.7 mil. +26.1
9. Quickie 19.4 mil. -12.4 4.5 mil. -6.9
10. Clorox 18.2 mil. +30.1 3.4 mil. +29.3
All Private Label $90.8 mil. +5.2 24.4 mil. +5.6

Source: Information Resources Inc.

* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ended 03/22/09.

Top brand rankings do not represent total sales of all SKUs for
an overall brand; rather, they represent individual brand
listings.

Source Citation:"Cleaning tools/mops/brooms.(MMR/IRI GM Report)(Statistical table)(Brief article)." MMR 26.9 (June 1, 2009): 14(1). InfoTrac Small Business eCollection. Gale. BROWARD COUNTY LIBRARY. 10 Sept. 2009
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