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Tuesday, October 6, 2009

What women want. (hotel amenities).

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A survey conducted by Kempinski Hotels indicates that women business travelers choose hotels which offer security, convenient locations, clean rooms, reasonable rates and exercise facilities. The five-month survey concluded on Dec 1992, also showed that women's ideal hotels offer a workout facility; employ approachable professional staff; provide hair dryer, iron and ironing board in rooms; feature large rooms and extend complimentary transport to and from the airport.


Full Text :COPYRIGHT Cornell University School of Hotel Administration 1993
According to the U.S. Travel Data Center, nearly 13.5 million women took 44.89 million business trips in 1991, representing 25.4% of all business travel. Some experts predict that by the year 2000 half of all business travelers will be women. In order to determine whether the services, facilities, and amenities currently offered by hotels--most of which were originally conceived primarily for male guests--are appropriate to satisfy the woman traveler, Kempinski Hotels conducted a "Female Business Traveler Survey," surveying female guests at each of its five North American hotels from August through December 1992.

When female guests were asked to list the five most important criteria when selecting a hotel for business travel, the top five responses were (in order):

(1) security;

(2) a convenient location;

(3) clean rooms;

(4) reasonable cost; and

(5) a workout facility.

On the other hand, when female guests were asked to imagine the services, facilities, and amenities of an ideal hotel, their top five responses were (in order):

(1) a workout facility;

(2) a friendly and knowledgeable staff;

(3) an iron, ironing board, and hair dryer in guest rooms;

(4) a large guest room and bathroom; and

(5) complimentary shuttle service to airport and downtown.

Many female business travelers asked for an iron and ironing board, but the study did not indicate whether this was due to a preference for doing one's own ironing, the inability for late arrivals to get things ironed when hotel facilities are closed, or the cost of sending ironing out to be done.

Female business travelers never mentioned the need for a fine-dining establishment, but they did indicate a desire to dine alone, if they chose, without being seated in the back of the restaurant or subjected to the disapproval of maitre d's. They also expressed frustration with restaurants that feature primarily high-calorie entrees with few or no low-fat choices.

Some additional features mentioned by female business travelers for the ideal hotel included: fax machines in guest rooms; two-line phones and laptop plugs; casual food and beverage outlets for quick salads and sandwiches; car and luggage valet service; a hamper for linens; complimentary newspapers, videotapes, local phone service, breakfast, coffee, and tea; executive floors or wings for business travelers separate from tourists and families; large desks with good lighting; and feminine-hygiene products, swabs, skirt hangers, and full-length mirrors.

Source Citation:Hart, Wendy. "What women want." Cornell Hotel & Restaurant Administration Quarterly 34.n5 (Oct 1993): 10(1). Academic OneFile. Gale. BROWARD COUNTY LIBRARY. 6 Oct. 2009
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