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Friday, January 15, 2010

Whirlpool Duet Steam Washer Cleans Up at Award Time. USA, LLCAppliances at

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Whirlpool announced that the Whirlpool brand Duet Steam Washer has won its fourth design accolade, "The Idea Silver Award," conferred by the Industrial Design Society of America (IDSA), and sponsored by BusinessWeek magazine.

In past months, the Whirlpool brand Duet Steam Washer won three other awards: "The Good Design Award," "The Spark Award" and "The Appliance Magazine Award." The Whirlpool brand Duet Steam Washer won "The Idea Silver Award" for its fresh new look and next-generation cleaning technology in the Home Living category.

"The Idea competition has been bringing well-deserved global attention to design since 1980. Among the world's premier design competitions, the Idea winners represent the very best of the best," said IDSA Executive Director Frank Tyneski.

Charles L. Jones, vice president, Global Consumer Design, Whirlpool said, "Whirlpool Corp. is delighted and honored to have won 'The Idea Silver Award' and to have received such important recognition for the design of the Whirlpool Duet Steam Washer. The success of the award-winning Whirlpool Duet Washer, launched in 2001 and a winner of 'The Idea Gold Award' and 'The BusinessWeek Catalyst Award,' paved the way for this next-generation Duet Steam Washer. Its redefined design has allowed Whirlpool Corp. to capture iconic features, such as the circular door and materials like aluminum, to maintain an authenticity of design that consumers want. This fourth accolade offers further confirmation of Whirlpool Corp.'s design leadership, based on a commitment to design and a firm belief that consumers increasingly seek out great design for their homes."

Pam Rogers, Fabric Care Director, Whirlpool, said, "The Whirlpool Duet Steam Washer was built to satisfy consumers' desire for clean aesthetics with a strong focus on usability and enabling advanced technology features. Its unique selling point is its steam technology, which research showed to be the biggest attraction for consumers as it helps to deliver effective stain removal and improved cleaning performance."

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Source Citation
"Whirlpool Duet Steam Washer Cleans Up at Award Time." Food & Beverage Close-Up 22 July 2008. Culinary Arts Collection. Web. 15 Jan. 2010. .

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