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Thursday, July 8, 2010

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Wardrobe, the retail dry cleaning chain promoted by Delhi-based Diamond Fabcare, has said customer acquisition and brand building will be a focus area as it expands its retail footprint via franchising route pan-India. The company said it has tied up with retailers such as Aditya Birla-promoted More and SRS Retail to open dry cleaning kiosks at their store premises.

"The food and grocery stores of retail giants are major catchment areas. We will be setting up kiosks in an area of 50-70 sq ft to attract customers who come to do their grocery shopping," said Atul Maheshwari, executive director, Wardrobe.

As a part of its retail expansion, the company will also expand its presence to 80 stores from the present 57 during the current fiscal. "We want to aggressively roll out our outlets. This will entail a capital expenditure of Rs 150 crore by 2015."

Wardrobe has a technical collaboration with Australian laundry major Brown Gouge. The Australian company provides the business knowhow, besides developing a supply chain system and conducting training programmes.

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Source Citation
"Dry cleaning chain Wardrobe to set up outlets pan-India." Franchise Plus 28 June 2010. Hospitality, Tourism and Leisure Collection. Web. 8 July 2010.
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