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Tuesday, December 14, 2010

RETAILERS SHOWCASE A SWEEPING MIX OF CLEANING GOODS.

Wal-Mart.com USA, LLC

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ATLANTA-From disposable products to chemical-free microfiber cloths, retailers' cleaning product assortments reflect the growing diversity of the cleaning category.

Specialty stores and mass merchants alike are showing more specialty cleaners, chemicals, disposable cleaning systems, and a growing assortment of mops, brooms and smallwares.

For example, a Target store here showed seven different Michael Graves line mops, retailing from $9.99 to $14.99, as well as Michael Graves brooms. The store also showed brooms and mops by Vileda, O'Cedar, Scotch-Brite and Libman. Brooms carried retail prices from $3.99 to $11.99; mops retailed at $7.99 to $11.99. The store had clear signs explaining the different styles of mops, including dust, roller, butterfly, self-wringing and deck; and brooms, including corn and angle styles.

The store also showed a wide array of buckets and caddies, including ones by Michael Graves, Vileda, Rubbermaid and Sterilite, retailing from $1.29 to $7.99.

In smallwares, the store showed full assortments from Michael Graves, OXO Softworks, Brawny, Rubbermaid and Scotch-Brite. Smallwares retailed from $1.49 to $17.99. Target showed an extensive array of chemicals near the stick goods, including items from Method, as well as wipes, Swiffer products and Mr. Clean MagicReach cleaner.

At a Wal-Mart, the cleaning products were near the chemicals, although many of the smallwares were separated from the stick goods. Wipes and disposable products, including the Swiffer Sweep + Vac, Swiffer dusters, the Clorox Toilet Wand and Pledge Grab-it wipes, were displayed in the aisle with stick goods.

Wal-Mart's assortment was mixed -- literally. Brooms and mops held alternating spots on the aisle. In all, there were seven brooms and mops, retailing from $3.99 to $9.99. Brands included O'Cedar, Vileda and Wal-Mart's brand, Mainstays. The store also showed use-specific cleaners, such as the Range Kleen appliance brush, smallwares and gloves in the department.

A review of three specialty stores here -- Bed Bath & Beyond, Linens 'n Things and The Container Store -- showcased differences in their cleaning departments.

Bed Bath & Beyond's department, surveyed in a just-opened store, was near the front of the store and included a wide array of chemicals, from OXI Clean, Hagerty, Orange Glo, Kaboom and Bar Keepers Friend. The store also showed a full assortment of stick goods from Casabella, including the Carpet Sweeper and Zoom Broom, and OXO, as well as smallwares by OXO, a Glass Wizard, Evriholder's FURemover broom, EZ Dust It!'s extension pole ostrich-feather duster and Unger's Total Reach Duster. Stick goods retailed from $6.99 to $34.99.

The store also featured Casabella's Water Stop Gloves, Star Kitchen's Heavy Duty Gloves and the Swiffer WetJet.

Linens 'n Things, meanwhile, showed cleaning products in two locations: by vacuums and in a back hallway near the restrooms. In the floor care department, the store featured an extensive array of chemicals, specialty cleaners and wipes by Method, Gonzo, Oxi-Clean, Simple Green, Orange Glo, Guardsman, Bar Keepers Friend and Hope Co.

Cleaning products included a Bissell cleaning kit with a caddy and cleaners, Casabella's Terri Mop and Water Stop Gloves, a full assortment of Unger's extension pole and attachments, EZ Dust It!'s feather and lambs-wool dusters and Evercare's Sweep 'N Clean.

Most of the stick goods and smallwares, however, were in the back of the store. The assortment included Melody's sponge and microfiber mops; OXO's broom, mop and sweep set; and Casabella's mops, sponges and tile scrubber.

The Container Store displayed cleaning products in its laundry-care department. The assortment included the store's own branded, oversized microfiber dust mop, retailing for $29.99; an array of Casabella mops, brooms, sweep sets and buckets and caddies; and OXO whisk brooms and smallwares. In addition, there were several dusters, from a mini duster to a feather duster with an acrylic handle. Smallwares included Gonzo's pet lifter and Casabella's chamois sponge. The store also showed an extensive array of chemicals by Mrs. Meyer's Clean Day, Casabella's Water Stop Gloves and sponges.

The Container Store also showed cleaning products in other departments, such as acrylic cleaner near shelving and Hagerty silver polish in the kitchen department.

Caption(s): Target shows an extensive assortment of Michael Graves cleaning products, which are made by Esseplast. / Casabella's Ergo Broom is a top seller at The Container Store. / OXO's Upright Sweeper Set is available at both Bed Bath & Beyond and Linens 'n Things.

Source Citation
Bernard, Sharyn. "RETAILERS SHOWCASE A SWEEPING MIX OF CLEANING GOODS." HFN The Weekly Newspaper for the Home Furnishing Network 18 July 2005: 56. General OneFile. Web. 14 Dec. 2010.
Document URL
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Gale Document Number:A134218205

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